Are You Sweetening the Pot For Your Customers…?
May 27, 2008
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Internet Marketing Online Business Online Entrepreneurs
You have a great product, a fair price, killer sales copy and a good looking sales page. Your testimonials are awesome, your market research clearly demonstrated that demand would be high, and there is no real competing product that can do what your offering does.
Why are sales lower than expected?
What is wrong and how can it be quickly and easily fixed?
This scenario happens a lot, and it can be hard to pinpoint the reasons for under-performance.
You might just need a tweak to your sales copy, to refine your PPC campaign or to make some other minor change. In many cases, the problem is very difficult to isolate.
It seems as though, quite often, the decision to buy or to click away comes down to a fine point.
Something small.
Who knows how many sales are “missed by an inch?” The number is probably staggering. How can you take those “almost” and convert them into sales? You might just need to sweeten the pot a little bit.
We are referring to the free bonus.
Offering a free bonus might put enough weight on the “buy” side of the scale to convert those misses into hits. By providing your prospective customers with something extra, you increase the perceived value of your offer tremendously.
Instead of just getting one valuable product, they receive additional interesting offers and products. It can be almost irresistible.
You also allow buyers to experience the sense of getting “something for nothing.” Everyone loves a free bonus of any sort, and internet buyers are no exception. The prospect of getting more for their money can persuade those on the edge to decide to buy and can even convert those who were just mildly interested into sales.
If you feel your campaign just isn’t living up to expectations, consider inserting a free bonus or two into the mix, testing it and comparing the results.
You can use related products to which you already have resell right that are “past their prime” or that didn’t require you to make a significant initial investment. The more related the bundled materials are, the more likely the bonus will be to succeed.
Take a moment to look around at some of the sites operated by well-known internet marketing successes. You will probably notice that the bulk of those sales pages offer some sort of free bonus to encourage immediate action. Those at the top didn’t get there by accident–their fortunes have come about by learning how the market performs and what makes buyers open their wallets.
Take a lesson, and implement the strategy. A little bonus loot might be just what your new campaign needs in order to produce the way you had hoped.
Sweeten the pot. Give a little something away.
The difference in sales might be far more noticeable than you think!
Short Video - how to market yourself and your services - Follow Your Customer
From Wikipedia…
Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies. In 2008, The New York Times working with comScore published a first estimate to quantify the user data collected by large Web companies. Counting four types of interactions with company sites plus the hits from ads served from advertising networks, they found the potential for collecting upwards of 2,500 pieces of data on average per user per month.
Paid Surveys: (Highly Recommended)
These million-dollar-a-year fat cats, know squat about their customers! So they pay ‘normal’ people like me to tell them the word on the street. If you would like to know how you to can take advantage of this and possibly make $3500+* per month, this is going to be the most important information you will ever stumble upon.
Internet Marketing Online Business Online Entrepreneurs
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